Youth and Employer Branding strategies: The hidden consequences

The capitalist world is increasingly driving the blurring of lines between work and non-working hours of our youth, say Profs Maria José Tonelli, FGV-EAESP, Andrea Oltramari, UFRGS and Rosana Córdova, UFRGS. They deep dive into the branding strategies employed by companies to investigate how companies use youth to drive their business.

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