The capitalist world is increasingly driving the blurring of lines between work and non-working hours of our youth, say Profs Maria José Tonelli, FGV-EAESP, Andrea Oltramari, UFRGS and Rosana Córdova, UFRGS. They deep dive into the branding strategies employed by companies to investigate how companies use youth to drive their business.
Social technology – an alternative to the western approach to economic growth
Edgard Barki and Clémence Vignal Lambret explore handling online media crises using emotional intelligence
Joyce Sano, FGV-EAESP runner-up in the 2020 CSR article competition, takes a caustic look – not without a twist of provocative humour – at greenwashing and how companies can or cannot get away with it.
Ruth Viera Melo: how women have been fighting for their rights and how companies can integrate this fight and contribute to reshaping old values that facilitate the maintenance of violence against women
The FGV-EAESP GVces Center for Sustainability digs into its research on the challenging dimensions of organic farming in Brazil to take into account the culture of organic farmers
Profs. Edgard Barki and Juracy Parente from FGV-EAESP explain the particularities of Brazil’s poorest socio-economic market and what it takes to be in business at the base-of-the-pyramid. By CoBS Editor […]
In his latest research, Tales Andreassi, Professor and Vice-Dean of FGV-EAESP, Brazil, examines the catalytic role corporate entrepreneurship plays in reinforcing multinationals’ international performance. By CoBS Editor Nicolas Desarnauts. Related […]
Professors Adriana Wilner and Mario Aquino Alves of FGV-EAESP, and Tania Christopoulos of USP-EACH investigate the role of coffee corners as places for employees to express their emotions and the […]
With the increase of large-scale projects in Brazil, researchers Aron Belinky and Livia Menezes Pagotto of the GVces Center for Sustainability at FGV-EAESP share a guide for companies on how […]