Youth and Employer Branding strategies: The hidden consequences
The capitalist world is increasingly driving the blurring of lines between work and non-working hours of our youth, say Profs Maria José Tonelli, FGV-EAESP, Andrea Oltramari, UFRGS and Rosana Córdova, UFRGS. They deep dive into the branding strategies employed by companies to investigate how companies use youth to drive their business.