Win it All – A Game Plan for Responsible Business

In a pure market economy, there is no explicit obligation to uphold social and ethical responsibility. Fans pay big money for their enjoyment; clubs and athletes put on a spectacle. This is theoretically a fair deal for both producers and consumers. Nevertheless, there are still incentives for the sports industry to respect and conduct CSR, whether the motivation comes from staying true to its aforementioned team spirit, or from simply expecting a greater future cash flow.

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