Despite the fact that Corporate Social Responsibility has gained immense traction over the last twenty years, organisations’ codes of ethics, sustainability drives and initiatives with local communities have not always succeeded in leveraging CSR properly in order to engage with their employees. Could the Japanese concept of Yoi-Shigoto – “high-quality, useful and beneficial work” – give western firms greater insight into how to inspire a pro-CSR attitude among employees? Professor Yingyan Wang of Keio University shares her actionable research on the subject.
The sixth in a series of Council on Business & Society Research Pods – condensed learning capsules inspired from internationally published research in the fields of CSR, management and leadership, HR, finance and reporting, social enterprise, entrepreneurship, philanthropy, and sustainable business practices.
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