Ever heard of the “poverty penalty”? For a business, performing well in tough-to-reach markets at the Base-of-the-Pyramid implies a distinct competitive advantage, while for the population itself, it implies a reduction in vulnerability, improvement in well-being, and access to basic products. Base-of-the-Pyramid DNA takes a look at how large companies can create purposeful win-wins with local stakeholders and tough environments. By Profs Edgard Barki and Juracy Parente of FGV-EAESP.
The second in a series of Council on Business & Society Research Pods – condensed learning capsules inspired from internationally published research in the fields of CSR, management and leadership, HR, finance and reporting, social enterprise, entrepreneurship, philanthropy, and sustainable business practices.
For managers, entrepreneurs, leaders, instructors and those with an interest in research with an impact. Ramp up your knowledge, improve your teams, gain in leadership, reshape your business or give your teaching, training or coaching a new dynamic.
The “3 Ps” in a Pod
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